News Gothic

News Gothic

Designer: Morris Fuller Benton

Designed: 1909

Other Fonts by Benton: 154 font Families (so...heres a few)

                                          Alternate Gothic, Bank Gothic, Century Old Style, Wedding...

Family Members: Medium, Oblique, Bold, Bold Oblique

Classification: Grotesque San Serif

Old Syle: distinguished by irregularity and slanted ascender serifs and little contrast between light and heavy strokes

Examples: Garamond, Times New Roman, Bookman

Transitional: Great contrast between thick and thin lines
Examples: Baskerville, Clearface, Cambria

Modern: distinguished by regular shape and hairline serifs and heavy downstrokes
Examples: Bodoni, Nirvana, Onyx

Slab Serif: characterized by thick, block-like serifs. Serif terminals may be either blunt and angular, or rounded. Slab serif typefaces generally have no bracket
Examples: Courier, Rockwell, Playbill

Sans Serif: does not have the small projecting features called "serifs" at the end of strokes
Examples: Arial, Calibri, Frutiger & NEWS GOTHIC

Stroke Weight: used to describe the thickness of a line that helps make up a character in a fontAxis: an imaginary line drawn from top to bottom of a glyph bisecting the upper and lower strokesSmall Caps: uppercase letters that are a smaller size than regular capitals in a given fontLining  Figures: numeral typeset with varying heights in a fashion that resembles a typical line of running text, hence the name. They are contrasted with lining, titling, or modern figures, which are all of consistent heightNon-Aligning Figures:Ligatures: occurs where two or more graphemes or letters are joined as a single glyph

Type Measurement:Points: basic unit in measuring typePicas: 12 points. There are 6 picas to an inchLeading:  the vertical space between lines of text. The basic rule of thumb is to set leading at around 120% of the point size of the text