Piece 2: Sketches, Quick Mockups and Grid Collaboration

                    

                             

         

Below is a very simple photoshop rendition of what my second piece might be. I want to encourage people in grocery stores to think twice about what they are putting in their shopping bag/cart. 

Piece 1: Sketches, Quick mock ups & Grid collaboration

I know basically which piece I want to go with for the first piece. I think footprints that lead to the poster would be informational and let the viewer know about the poster before they actually see it.

Gathering Information about Social Poster

Here are a few sites which I looked to learn about what a carbon footprint was, how to reduce it and how the food we purchase affects our environment. 

Honestly, 

It has me thinking twice when buying food from the grocery store.

Chip Kidd

Chip Kidd is quite the character! 

I agree with many things he said throughout his Ted Talk. 

First being when he explains his first day of design school. His teacher writes the word Apple on the board then draws and apple and explains that you can show one or the other but not both. Showing both the words and the image are treating your audience as a child. 

While designing my book covers I really took an influence of the things Kidd spoke about. He expressed how designing a book jacket there are three components: the reader, the publisher and the author. You should be designing a book jacket to have a reader pick up the book and say "Wow! I have to read that!" 

He expressed that a book cover designer has to be an interpreter of the story.
I feel this is true in all design.

Answered Questions

Q: What are the advantages of a multiple column grid? 

      A: Multicolumn grids provide flexibility for layouts. Variations of columns widths and spacing are available when using multicolumn grids. The more columns there are the more flexible and un-static a layout can be. 

Q: How many characters is optimal for a line length? words per line?

      A: 75 characters, 12 words

Q:Why is the baseline grid used?
      A: anchor all or nearly all to common elements. To create consistency. 

Q: What are reasons to justify? Unjustify?

       A: Justification creates efficient use of space on a layout. It also creates a clean compact shape on the page and useful for newspapers and books.

Unjustify when large gaps occur or if the line length is too long on a page.

Q: What is a typographic river?

       A: river of white gaps in typesetting which can run through a body of text. These are extremely visible and distracting in copy. 

Q: What does clothesline, hangline or flow line mean?

      A: Clothesline-

          Hangline-

          Flowline-

Q: What is type color/texture mean?

      A:The light or bold aspect of a font

Q: How does x-height effect type color?

      A: Smaller text look more dens, while large text can look less bold even though they can occupy more of the space. 

Q: What are some ways to indicate a new paragraph. Are there any rules?

       A:You can indicate a new paragraph by an indent or line break even a symbol. 

          Some rules to follow Line break and ½ line space, outdent and line break, extra space inside line

      

   

Vanessa Beecroft

Descriptive Word List:

Unique
Different
Aligned
Eye-Catching
Performance
Storytelling
Meaningful
Memorable
Significant
Obscure
Naked
Exposure
Women
Matching
Static
Symmetrical
Off-the wall
Stances
Models
Shocking
Violent-ish
Contemporary
Artist
Complex
Exhibitions
Compositions
Compelling
Vulgar
High class
High -end
Dramatic
Suggestive
Famous
Expressive
Historical
Effective
Inspring
Emotional
Process
Strategic
Thorough
Political
Social
Issues
Impact
Awareness
Exciting


Compound Words

Emotional-Compositions
Suggestive-Contemporary
Unique-Expressions
Dramatic-Performances
Compelling-Impact
Social-Awareness



Key Words/Definitions

Contemporary-new, current, different than others
Strategic-planned accordingly
Exposure-uncovered, unprotected, open for public
Performance-entertaining show with an impact ending
Effective-the meaning is known
Memorable-can not be forgotten

Photographer Information: Vanessa Beecroft

 Vanessa Beecroft is an italian contemporary artist. Her style of photography is unlike any other. She not only is a photographer, she is a performance artist. She sets up her scene (which includes a lot of models) aligned or placed in a way that is attractive to the eye. Her performances usually includes undressed or barely dressed women models that are united in similar hair styles, boots, paint or stance.

Although she has had some slander to her name. Saying she is exposing women and treating them unfairly by having them stand motionless in high heels, naked for several hours. She continues her work never the less. She has adjusted just a bit by adding more items of clothing, and even photographing men.

links for
http://www.vanessabeecroft.com/
http://www.artnet.com/artists/vanessa-beecroft/
http://www.museomagazine.com/VANESSA-BEECROFT