Chip Kidd

Chip Kidd is quite the character! 

I agree with many things he said throughout his Ted Talk. 

First being when he explains his first day of design school. His teacher writes the word Apple on the board then draws and apple and explains that you can show one or the other but not both. Showing both the words and the image are treating your audience as a child. 

While designing my book covers I really took an influence of the things Kidd spoke about. He expressed how designing a book jacket there are three components: the reader, the publisher and the author. You should be designing a book jacket to have a reader pick up the book and say "Wow! I have to read that!" 

He expressed that a book cover designer has to be an interpreter of the story.
I feel this is true in all design.

Answered Questions

Q: What are the advantages of a multiple column grid? 

      A: Multicolumn grids provide flexibility for layouts. Variations of columns widths and spacing are available when using multicolumn grids. The more columns there are the more flexible and un-static a layout can be. 

Q: How many characters is optimal for a line length? words per line?

      A: 75 characters, 12 words

Q:Why is the baseline grid used?
      A: anchor all or nearly all to common elements. To create consistency. 

Q: What are reasons to justify? Unjustify?

       A: Justification creates efficient use of space on a layout. It also creates a clean compact shape on the page and useful for newspapers and books.

Unjustify when large gaps occur or if the line length is too long on a page.

Q: What is a typographic river?

       A: river of white gaps in typesetting which can run through a body of text. These are extremely visible and distracting in copy. 

Q: What does clothesline, hangline or flow line mean?

      A: Clothesline-

          Hangline-

          Flowline-

Q: What is type color/texture mean?

      A:The light or bold aspect of a font

Q: How does x-height effect type color?

      A: Smaller text look more dens, while large text can look less bold even though they can occupy more of the space. 

Q: What are some ways to indicate a new paragraph. Are there any rules?

       A:You can indicate a new paragraph by an indent or line break even a symbol. 

          Some rules to follow Line break and ½ line space, outdent and line break, extra space inside line

      

   

Vanessa Beecroft

Descriptive Word List:

Unique
Different
Aligned
Eye-Catching
Performance
Storytelling
Meaningful
Memorable
Significant
Obscure
Naked
Exposure
Women
Matching
Static
Symmetrical
Off-the wall
Stances
Models
Shocking
Violent-ish
Contemporary
Artist
Complex
Exhibitions
Compositions
Compelling
Vulgar
High class
High -end
Dramatic
Suggestive
Famous
Expressive
Historical
Effective
Inspring
Emotional
Process
Strategic
Thorough
Political
Social
Issues
Impact
Awareness
Exciting


Compound Words

Emotional-Compositions
Suggestive-Contemporary
Unique-Expressions
Dramatic-Performances
Compelling-Impact
Social-Awareness



Key Words/Definitions

Contemporary-new, current, different than others
Strategic-planned accordingly
Exposure-uncovered, unprotected, open for public
Performance-entertaining show with an impact ending
Effective-the meaning is known
Memorable-can not be forgotten

Photographer Information: Vanessa Beecroft

 Vanessa Beecroft is an italian contemporary artist. Her style of photography is unlike any other. She not only is a photographer, she is a performance artist. She sets up her scene (which includes a lot of models) aligned or placed in a way that is attractive to the eye. Her performances usually includes undressed or barely dressed women models that are united in similar hair styles, boots, paint or stance.

Although she has had some slander to her name. Saying she is exposing women and treating them unfairly by having them stand motionless in high heels, naked for several hours. She continues her work never the less. She has adjusted just a bit by adding more items of clothing, and even photographing men.

links for
http://www.vanessabeecroft.com/
http://www.artnet.com/artists/vanessa-beecroft/
http://www.museomagazine.com/VANESSA-BEECROFT

News Gothic

News Gothic

Designer: Morris Fuller Benton

Designed: 1909

Other Fonts by Benton: 154 font Families (so...heres a few)

                                          Alternate Gothic, Bank Gothic, Century Old Style, Wedding...

Family Members: Medium, Oblique, Bold, Bold Oblique

Classification: Grotesque San Serif

Old Syle: distinguished by irregularity and slanted ascender serifs and little contrast between light and heavy strokes

Examples: Garamond, Times New Roman, Bookman

Transitional: Great contrast between thick and thin lines
Examples: Baskerville, Clearface, Cambria

Modern: distinguished by regular shape and hairline serifs and heavy downstrokes
Examples: Bodoni, Nirvana, Onyx

Slab Serif: characterized by thick, block-like serifs. Serif terminals may be either blunt and angular, or rounded. Slab serif typefaces generally have no bracket
Examples: Courier, Rockwell, Playbill

Sans Serif: does not have the small projecting features called "serifs" at the end of strokes
Examples: Arial, Calibri, Frutiger & NEWS GOTHIC

Stroke Weight: used to describe the thickness of a line that helps make up a character in a fontAxis: an imaginary line drawn from top to bottom of a glyph bisecting the upper and lower strokesSmall Caps: uppercase letters that are a smaller size than regular capitals in a given fontLining  Figures: numeral typeset with varying heights in a fashion that resembles a typical line of running text, hence the name. They are contrasted with lining, titling, or modern figures, which are all of consistent heightNon-Aligning Figures:Ligatures: occurs where two or more graphemes or letters are joined as a single glyph

Type Measurement:Points: basic unit in measuring typePicas: 12 points. There are 6 picas to an inchLeading:  the vertical space between lines of text. The basic rule of thumb is to set leading at around 120% of the point size of the text

5 Interesting (non-living) Designers

Paul Rand

1. Paul Rand was an American Graphic Designer, best known for his logo creations for popular companies such as IBM, UPS, Morningstar Inc. and many more.  His work is very simplified and catagorized as minimalistic. One of his most popular and treasured pieces was when he worked with Steve Jobs to create the logo for NeXT a computer industry. 

(Source: paulrand.com)

Robert Massin

2. Robert Massin was a French Graphic Designer as well as an art director adn typographer. He was known for his work in typography mostly for creating expressive forms. He was influenced greatly by Pierre Faucheux, who believed font should have some realtionship to the meaning of the text. This idea is portrayed in many of Massin's designs. 

(Source: http://www.eyemagazine.com)

Max Huber

3. Max Huber was a Swiss Graphic Designer. He began designer at the age of 21in Milan. He felt Milan was and adequate place for designers excelling in combining illustrations, paintings, photography and printing skills could all be utalized together. His work is known for using unframed images with typograhic elements with strips of color to create a feeling of speed. 



(Source:http://www.iconofgraphics.com)

El Lissistzky

4. El Lissistzky was a Russian Graphic Designer who also incorporated typography and photography. He created many propaganda posters for the Soviet Union in the 20th century. His stype is to experiment with production types. Using many abstract shapes as well as geometric shapes to create intresting and intricate designs.


(Source: http://www.designishistory.com)

5. Josef Muller- Brockman is another Swiss Grahphic Designer. He opened his own studio spreacilizing in graphic design as well as photography and exhibition design. He created piceses based off of  grid design. He created many posters including "Musica viva" seriews for Zurich Tonhalle. These were representations of structure and harmony of music.

(Source: http://www.modern-theory.com)

5 Interesting (living) Designers

Jessica Hische

1. Jessica Hische: Graduated from Temple University in 2006. She works with print design, web design and type design. Some of Jessica's clients include Wes Anderson, Tiffany & Co., The New York Times, Target and many more. 

(Source: jessicahische.is)

Bruno Monguzzi

2. Bruno Monguzzi a Swiss Graphic Designer. He learned Gestatlt psycholgy, typography and photography courses in Londsn. He joined Studio Boggeri which was the leading advertising agency in Italy around 1961. His most significant projects were the posters fo rMuseo Cananance d' Arte. 

(Source: eyemagazine.com)

3. Armin Hoffman started his career by teaching at Gewebesschule Basel School of Art. He had a large portfolio varrying from books, stage sets, logos, typography, and posters. All of his work had simplicity as well as complextiy with a lot of abstraction. He is well known for his posters and the use of color and fonts. 

(Source: aiga.org)

4. Steffan Sagmeister owns and runs a NYC design firm called Sagmeister&Walsh. He studied Graphic Design in Vienna. He teaches graduate students in New York. He has worked with the Rolling Stones creating album artwork.Most of his work is for the music industry although he has experimented with packaging, branding and graphics.

(Source: aiga.org)

5. Wim Crouwel is a Dutch designer. Became a founder for Total Identity. Created Posters, catalogues and exhibitions for a museum in Amsterdam. He has worked as a designer, museum curator, He created a new typeface called New Alphabet which only uses horizontal and verticle strokes. Most of his work is famous for using grid based layouts.

(Source: designmuseum.org)