More Cereal Boxes

More exploration of cereal boxes, with hand lettering and getting off the computer. 

Test Prints: Color & Layout Piece 2

Here is the layout and test prints of piece 2. I was pretty happy with the results of the test print. 

    

More Process

Here is a mock up of my second piece:

Obviously it is in small scale and in black and white. 

I wanted an "organic" chipotle feel, that still encouraged people to choose wisely when purchasing food at a grocery store. 

Full Box

A few of the boxes I started. Something I decided on while creating these is to place content in an interesting way, whether that be through, contrast, color or placement.

Testing

I tested on four individuals. Two male and two female. Below are the names and ages of the test subject and their thoughts on the projects. 


First I allowed the test subjects to view the poster by itself. After asking the first three questions I showed the subjects my first options: Footprints leading to the poster and a pamphlet. Both provide information about reducing a carbon foodprint.

After the viewer was exposed to the information behind the poster I showed them my next three options: a scale in a grocery store, shopping paper bag that provided information on what to buy and a shopping cart with information on what to buy. 

After my testing I have decided to use the Footprints and Paperbag as my two articles. 

Getting off the Computer

More Process Second Piece

Here is a quick concept mock up on what the grocery bag would have designed on it. I wanted the sides of the bags to have a velum or see though window where shoppers purchases would be exposed. With information that informed them of what a foodprint is and what to shop for to reduce it. 

After the quick mock up, I took apart a real paper bag to measure it exact. Below is the small scale version of the what the bag would look like completely finished.