News Gothic

News Gothic

Designer: Morris Fuller Benton

Designed: 1909

Other Fonts by Benton: 154 font Families (so...heres a few)

                                          Alternate Gothic, Bank Gothic, Century Old Style, Wedding...

Family Members: Medium, Oblique, Bold, Bold Oblique

Classification: Grotesque San Serif

Old Syle: distinguished by irregularity and slanted ascender serifs and little contrast between light and heavy strokes

Examples: Garamond, Times New Roman, Bookman

Transitional: Great contrast between thick and thin lines
Examples: Baskerville, Clearface, Cambria

Modern: distinguished by regular shape and hairline serifs and heavy downstrokes
Examples: Bodoni, Nirvana, Onyx

Slab Serif: characterized by thick, block-like serifs. Serif terminals may be either blunt and angular, or rounded. Slab serif typefaces generally have no bracket
Examples: Courier, Rockwell, Playbill

Sans Serif: does not have the small projecting features called "serifs" at the end of strokes
Examples: Arial, Calibri, Frutiger & NEWS GOTHIC

Stroke Weight: used to describe the thickness of a line that helps make up a character in a fontAxis: an imaginary line drawn from top to bottom of a glyph bisecting the upper and lower strokesSmall Caps: uppercase letters that are a smaller size than regular capitals in a given fontLining  Figures: numeral typeset with varying heights in a fashion that resembles a typical line of running text, hence the name. They are contrasted with lining, titling, or modern figures, which are all of consistent heightNon-Aligning Figures:Ligatures: occurs where two or more graphemes or letters are joined as a single glyph

Type Measurement:Points: basic unit in measuring typePicas: 12 points. There are 6 picas to an inchLeading:  the vertical space between lines of text. The basic rule of thumb is to set leading at around 120% of the point size of the text

5 Interesting (non-living) Designers

Paul Rand

1. Paul Rand was an American Graphic Designer, best known for his logo creations for popular companies such as IBM, UPS, Morningstar Inc. and many more.  His work is very simplified and catagorized as minimalistic. One of his most popular and treasured pieces was when he worked with Steve Jobs to create the logo for NeXT a computer industry. 

(Source: paulrand.com)

Robert Massin

2. Robert Massin was a French Graphic Designer as well as an art director adn typographer. He was known for his work in typography mostly for creating expressive forms. He was influenced greatly by Pierre Faucheux, who believed font should have some realtionship to the meaning of the text. This idea is portrayed in many of Massin's designs. 

(Source: http://www.eyemagazine.com)

Max Huber

3. Max Huber was a Swiss Graphic Designer. He began designer at the age of 21in Milan. He felt Milan was and adequate place for designers excelling in combining illustrations, paintings, photography and printing skills could all be utalized together. His work is known for using unframed images with typograhic elements with strips of color to create a feeling of speed. 



(Source:http://www.iconofgraphics.com)

El Lissistzky

4. El Lissistzky was a Russian Graphic Designer who also incorporated typography and photography. He created many propaganda posters for the Soviet Union in the 20th century. His stype is to experiment with production types. Using many abstract shapes as well as geometric shapes to create intresting and intricate designs.


(Source: http://www.designishistory.com)

5. Josef Muller- Brockman is another Swiss Grahphic Designer. He opened his own studio spreacilizing in graphic design as well as photography and exhibition design. He created piceses based off of  grid design. He created many posters including "Musica viva" seriews for Zurich Tonhalle. These were representations of structure and harmony of music.

(Source: http://www.modern-theory.com)

5 Interesting (living) Designers

Jessica Hische

1. Jessica Hische: Graduated from Temple University in 2006. She works with print design, web design and type design. Some of Jessica's clients include Wes Anderson, Tiffany & Co., The New York Times, Target and many more. 

(Source: jessicahische.is)

Bruno Monguzzi

2. Bruno Monguzzi a Swiss Graphic Designer. He learned Gestatlt psycholgy, typography and photography courses in Londsn. He joined Studio Boggeri which was the leading advertising agency in Italy around 1961. His most significant projects were the posters fo rMuseo Cananance d' Arte. 

(Source: eyemagazine.com)

3. Armin Hoffman started his career by teaching at Gewebesschule Basel School of Art. He had a large portfolio varrying from books, stage sets, logos, typography, and posters. All of his work had simplicity as well as complextiy with a lot of abstraction. He is well known for his posters and the use of color and fonts. 

(Source: aiga.org)

4. Steffan Sagmeister owns and runs a NYC design firm called Sagmeister&Walsh. He studied Graphic Design in Vienna. He teaches graduate students in New York. He has worked with the Rolling Stones creating album artwork.Most of his work is for the music industry although he has experimented with packaging, branding and graphics.

(Source: aiga.org)

5. Wim Crouwel is a Dutch designer. Became a founder for Total Identity. Created Posters, catalogues and exhibitions for a museum in Amsterdam. He has worked as a designer, museum curator, He created a new typeface called New Alphabet which only uses horizontal and verticle strokes. Most of his work is famous for using grid based layouts.

(Source: designmuseum.org)

Adrian Frutiger and the Univers grid

Who is Adrian Frutiger, you say? Well let me tell ya. He is only one of the most influential and crucial people of the Typography world! Early on in his life he studied under Walter Kich and Alfred Willmann at an art institute in Zirchi. He has created over 30 different typefaces. Two of his most famous typefaces being Frutiger and Univers (the one we are currently using in class).  His later work has included creating watch faces for a Swiss watchmaker. Univers is a large family font ranging in many weights and styles. The Univers grid looks something like this:

The grid is a chart that helps organize the large family font into the different variations of kerning, stroke weight and how much the text is condensed or extended. 

Typography

    I swore to myself I would never blog. Now, every class at KU is really into it and wants their students to keep a blog of work. Soo anyways..here was the first assignment. Go around Marvin and find objects that could spell out the word TYPE. My group and found a lot of letters between the four of us. These are the two compositions I liked together the most.

Amelia Rose